Every step in our journey has been about learning, building, and evolving. From creating digital media platforms to launching our flagship product — here's how Buzzbites became what it is today.
Our Journey
From Digital Media Roots to Product-First Vision
2018
The Foundation
Buzzbites Media & Entertainment Pvt. Ltd. is born in Kolkata. Founded by Shawli Mukherjee and Swaroop Saha with a shared vision: build digital-first platforms that blend creativity with technology.
2019
The Media-Tech Chapter
Launched first media-tech platforms for OTT and video-on-demand
Building custom OTT apps for local and regional content providers. We focused on creating seamless digital experiences that brought entertainment directly to users across diverse platforms and devices.
2020
Buzzbites supported multiple small-to-mid scale OTT businesses with full-stack development. We focused on solving tech gaps in entertainment delivery across India.
2021
"Strategic Pivot: Buzzbites shifts from service-driven to product-first strategy. An early concept for Instacon was born — targeting field-force visibility."
The pivot marked a fundamental shift in our approach - from building solutions for others to creating our own innovative product.
2022
"MVP of Instacon launched for internal pilots with GPS attendance and real-time location tracking capabilities."
"The first version of Instacon represented our vision coming to life - a tool that would revolutionize workforce management and field-force visibility."
From concept to reality, Instacon emerged as our flagship product, designed to solve real-world challenges in workforce tracking and management.
2023
Instacon goes live on App Store and Google Play. Gathers strong early traction from SME clients across Pharma, FMCG, and field sales teams.
2024
THE NEXT CHAPTER
hello@buzzbites.inCopied!